The Green Grand Prix is the only event of its kind in the Nation. The concept of our project is to educate the public through motoring events and related educational activities, alternative fuels and other environmentally friendly advancements in transportation technology. It also encourages the adoption of environmentally friendly forms of motorized transportation.
Our role for this project is to create a market plan for the Green Grand Prix Corporation. A main issue is that the company is trying to secure their event. They perceive to accomplish this by making it worldwide. We will execute this issue through the development of a multi-year market plan. Within the market plan we will train and educate the staff to execute each idea successfully in the future.
The Green Grand Prix
Project Leader: Samantha Borgstrom '15